Larry Cattle
Larry has considerable experience in business development and marketing. He gained a classical marketing background with Unilever before moving into Financial Services where he developed successful relationship marketing and sales initiatives for service environments. Since then he has worked in several Professional Services businesses including six years as Director of Marketing & Business Development at Bird & Bird during a period of rapid international expansion. Most recently he was International Marketing Director at transatlantic firm Dewey & LeBoeuf. Larry was named Global Business Development Director/Chief Marketing Officer of 2007 at the Legal Marketing Awards.
Larry focuses particularly on helping firms to improve their management of client relationships and their approach to pitching for new business. Current important themes range from engaging Associates in business development through to the benefits of greater client focus.
Email: lcattle@bdpractice.com
|
