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Here are articles written by team members, and previously published in a range of journals including Managing Partner, Professional Marketing, Managing for Success (The Law Society) and PSMG magazine.
You can find shortlists of the articles under the headings as indicated in the right hand box, or they are all listed below. Links will take you to PDFs of the articles.
Organisation
Organisation of international marketing teams - making the marketing/BD team more effective
Ensuring CRM systems success - overcoming the difficulties of implementing a CRM system
Strategy and planning
BD after the merger - short piece on key marketing /BD activities to support integration
Marketing Planning - integrating marketing and business development through effective marketing planning
Projecting value, growing profitability - how to communicate value rather than focus only on reducing costs
Using downturn downtime to get back to basics - if we are in a recession, does history say anything about what our priorities should be?
Branding and value enhancement
Brand dashboard - What gets measured gets managed. More attention to monitoring brand health would put brand higher up the leadership agenda.
Employer brand - Leadership teams should pay more attention to the management of their employer brand as a potential source of differentiation.
Trust - the real brand battleground - Trust is fundamental to any brand. How does this affect professional services firms?
Key client development and CRM
Key client development/CRM - successful implementation may require an overhaul of existing mindsets and behaviours
Ensuring CRM systems success - overcoming the difficulties of implementing a CRM system
Insuring success - tips resulting from a syndicated research project showing how professional firms can target their service to insurance clients
Service development and innovation
New product development - three articles taking the reader through best practice in NPD and innovation in larger professional services firms
So near yet so far (Introduction)
Little ideas grow into big fees
Creating a virtual think tank
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